
Highlights from the SF MUSIC TECH:
Pandora Founder, Tim Westergren. Mr. Westergren argued passionately against what he calls the current ‘discrimination against internet radio.’ Pandora is currently heavily involved in a battle over the royalty rate paid out from their internet radio service. He says the financial market is so hostile that it is suffocating the internet ratio movement – which is ultimately going to hurt artists. Unfortunately, this battle has been playing out in sound bites, says Tim, and it can sometimes be painted to seem that Pandora is anti-artist. Mr. Westergren earnestly said that he believes even though the process may be a painful one, that years down to road people will look back and see that Pandora has always cared hugely about the artist.
Another of my favorite panels was the “Artist Revenue Streams” panel, featured Jean Cook, co-manager and Director of Programs at the Future of Music Coalition. The FMC has done an earnings breakdown of the various income streams of a working musician. Professional folk artist, Erin Mckeown participated in this study as well, and spoke in the panel on her own musician income streams. The FMC identified a total of 42 main income streams for today’s musicians. I would encourage every musician, artist and creator in this industry to check out their study – online at money.futureofmusic.org – and see how they fit in. This panel was particularly interesting as an artist, because it proves in detail that there is a variety of ways to earn a living in the music world. There is room for all of us and we can decide what our income ‘pie’ ultimately looks like.
An informative, empowering and inspiring day at the SF Music Tech Conference – and if you missed it, don’t despair! They happen twice a year, so stay posted at their website, http://www.sfmusictech.com/ and I’ll see you there next time around!